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Schumacher became a brand ambassador for Omega in the mid-1990s. During his tenure with Omega, he was prominently involved in advertising campaigns and public events.

To honor the partnership with Michael Schumacher, Omega released special editions of their Speedmaster watches. The first edition was launched in 1996, and it came in red or yellow, recognizing Schumacher’s first year with Ferrari. 

This model was introduced in 2001 and is, I think, one of the more striking examples of the Schumacher Speedmaster with its grey racing flag dial and lovely 'rally' minute track. 

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