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Mido is a Swiss watch brand with a rich history that goes back to the early 20th century. The company was founded in 1918 by George Schaeren in Biel/Bienne, Switzerland. The name Mido comes from the Spanish phrase "Yo mido" meaning "I measure". Mido built a reputation for producing high-quality watches with an emphasis on technical innovation and timeless design.

The most significant launch from Mido during the 1960s was arguably the "Ocean Star" series. This series presented Mido's significant innovation – the "Aquadura" crown sealing system. This was a major breakthrough in the watch industry as it offered outstanding water-resistance. The Ocean Star became a symbol of Mido's technical prowess and commitment to durability.

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